French Girl Chic or right-wing pin-up? The complicated style legacy of Brigitte Bardot

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Brigitte Bardot: The Original French Girl Chic Icon

Long before the term “French Girl Chic” became a buzzword in online shopping guides and fashion trends, the late French film starlet Brigitte Bardot redefined the essence of a relaxed, stylish aesthetic. Her signature tousled blonde bouffant, bikinis, and capri pants embodied a carefree approach to dressing—replacing stiff, formal attire with an effortlessly assembled look that captured the spirit of the swinging 1960s and the era’s sexual liberation.

Her style, characterized by casual yet chic elements, became a global phenomenon, driven by the post-war film industry’s rise and her status as an international celebrity.

The fashion world soon embraced Bardot’s look, transforming her distinctive appearance into a trend that has persisted for decades. Elements like the “Bardot neckline,” babydoll dresses, and messy beehives have been replicated by icons such as Sienna Miller, Alexa Chung, Cara Delevingne, and Kate Moss throughout their careers.

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Bardot’s legacy extends beyond her iconic style. While she was a revered cultural icon, her political views leaned rightward, aligning with the National Front party. She married Bernard d’Ormale, a former advisor to Jean-Marie Le Pen, and faced multiple convictions for inciting racial hatred, often targeting the Muslim community. Publicly, she was dismissive of the #MeToo movement and feminism, channeling her philanthropy toward animal rights instead of women’s issues.

Despite her conservative values, Bardot’s on-screen sensuality positioned her as France’s “sex kitten”—a term uniquely associated with her. Her allure in films like “And God Created Woman” (1956) showcased a sexually liberated persona, contrasting with her off-screen conservative demeanor. This duality resonates today, mirroring the polarizing beauty standards of modern figures like Sydney Sweeney, who embody hyper-feminine, possibly right-leaning aesthetics.

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Bardot was not a traditional “trad wife,” having married four times, but her style remains a symbol for those who embrace a balance between classic elegance and modern allure, especially in Europe’s cultural landscapes.

Scroll through to explore Bardot’s timeless, covetable style that continues to inspire fashion and culture.

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